Friday Sep 17, 2021
18 - Create a Personal Brand From Scratch
In this podcast episode I talk all about how to start to build a personal brand from scratch. I talk about finding your mission and vision statement. Then I dive deep into brand archetypes and how to choose a primary and secondary to set your tone for your brand. After that I cover how to separate your personal brand in the market place by choosing pillars and core values strategically. Then I talk about choosing brand aesthetics and how to choose which platforms to start your brand on.
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Start With Why: https://amzn.to/3sVp401
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Brand Archetypes:
https://iconicfox.com.au/brand-archetypes/
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